Our history
We, like most Ukrainian entrepreneurs, faced new challenges during the full-scale invasion.
Through experience, we have proven to ourselves that problems in the market give a new start to business.
Now we are again trying to implement a project that combines social support, ecology, and development, for those who intend to achieve new achievements in the market.
Our history
We, like most Ukrainian entrepreneurs, faced new challenges during the full-scale invasion.
Through experience, we have proven to ourselves that problems in the market give a new start to business.
Now we are again trying to implement a project that combines social support, ecology, and development, for those who intend to achieve new achievements in the market.
Metal that could have rotted for centuries is being transformed into housing and infrastructure.
Lydia Panova
Founder / CEO Reframe
We build businesses that don't just grow — they win.
With experience working in over 20 countries, from Latin America to Asia, I combine strategic vision, emotional intelligence, and operational precision to create sustainable
systems that ensure long-term market leadership.
EDUCATION & CERTIFICATIONS
• EU Business School, 2020
• Google Digital Marketing & E-commerce Certificate, 2023
• Crisis Communication Program — ISOC, 2024
Victoria Oliynyk
Сo - Founder / Strategic Partner
Differentiate or die! (c) Jack Trout
In an era of cutthroat competition, you need to be flexible and unpredictable, which is why I went from a line specialist at an international logistics company to a creative director at an anti-crisis company. Development and ambition are not privileges, they are market conditions in modern business.
EDUCATION & CERTIFICATIONS
• International Transportation & Logistic, 2008
• Market Analysis & MVP, 2018
• Google Project Management Certificate, 2024
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Our experience
Our team has successfully developed build & recycle projects in the USA , where most of the car fleet is recycled to get a second life.
Therefore, we thought that we could establish a company that would develop within Ukraine and would also combine three areas of development: ecology, social support, and commercial construction.
This is how Reframe for Ukraine was born. Each of the directions can exist on its own or in combination:
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Scrap metal → LGSF of houses
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Every ton of recycled steel is a chance for a family that has lost everything.
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The opportunity to combine commerce and recycling for the benefit of people and the environment.
The project’s technology was presented to the New York City Mayor’s Office as a sustainable solution for urban development.
The project team collaborated with international steel companies, including Nucor Corporation, with the aim of:
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studying secondary steel remelting technologies;
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implementing quality control standards for secondary steel;
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utilizing electric arc furnaces (EAF);
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adapting international standards for the production of light-gauge steel structures in Ukraine.
Our team
LGSF engineers
Materials recycling experts
Modular building architects
Sustainable development specialists